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While Facebook marketing is a great platform for all business houses both big and small, you need to be aware of the pitfalls and avoid the mistakes. Let's use this space to understand that marketing through Facebook can be done effectively by bypassing some of the things we often overlook. If you are a marketer who is confident that Facebook marketing is THE thing that could promote your brand to new heights, you probably are right but at the same time don't lose of the things you should avoid to make the journey a smooth sailing one. A major Facebook marketing related problem is to know where to draw the line between the personal and the professional. While Facebook marketing thrives on the personal touch between the owner of the business and their clients, there is such a thing as allowing too much of the real person coming through. This is more difficult if you own a small business and run it personally and oversee all the marketing aspects. While it's nice to k...

Online marketing has grown and branched out over the years. Many web businesses and even brick and mortar companies are utilizing social websites in their advertising campaigns. The main reason for this is because millions of potential customers visit social websites everyday of the year. A site like Facebook has over 500 million registered users. Any business that passes up the opportunity to market on Facebook would be doing themselves a tremendous injustice. Social network marketing is here to stay. Getting started with marketing on Facebook isn't at all difficult. In fact, it's actually a simple process. It takes knowledge and of course action to put the knowledge to use. The benefits of marketing on Facebook are gaining an increase in brand recognition, attracting thousands (possibly millions) of customers, increasing sales and growing the business. Some web entrepreneurs believe just setting up Facebook fan pages is good enough. Sure, fan pages are helpful, but the...

Most Internet marketers would acknowledge the potential of Facebook marketing and its impact on the user base. There are however many who do not know how to go about the process of marketing on Facebook. Let's discuss here a few important things that could get you started off with Facebook marketing. Open a profile and a Fan Page for Facebook marketing Whether you are a rand that is already known or a relatively unknown name, you can open a fan page for your brand. Facebook gives this unique facility where your brand will not only be seen but users who like and use your product your service will indirectly be promoting your product and service by joining your fan page and suggesting the same to their friends also. You could use your fan page to launch new product range, services or even contests that are open to public for participation. There are many marketers who are confused about whether they should have a Facebook page or a group. Depending on the nature of your business...

Secret 1: Don't hide your identity Many novice email marketers make the mistake of thinking that they can get higher open rates by personalizing an email with the recipient's name in the subject line. They're half right and totally wrong. That tactic is widely recognized as a spammer's trick. However, personalization does help - but from a different angle. You need to personalize your marketing emails with your identity. To improve your open rates, make sure that you clearly identity yourself and/or your company in the header: Your "From" line should be from a person. If you're sending emails from your http://www.videlligencereview.com email account, you might as well be sending it from trying-to-steal-your-money @ flybynight.com. By clearly identifying yourself in your email address, you help build trust. Your "Subject" line should start with your company name. Identify your company or business name in your subject line. If you have a long ...

From the very beginning I've been publishing newsletters to promote my business. Even when I had hardly anyone to promote to, I forced myself to write articles and put them out into the web sphere (and now the blogosphere). Nowadays, creating and sending an email blast for my subscribers (love you guys!) is something I relish. It's like a delicious ongoing marketing experiment that I get to keep doing over and over again, each time with something new and interesting to talk about. The results have been good to say the least: 1. Increased brand strength - it's a nice way to get personal without cold calling people (eew) 2. Increased credibility - good articles generally come from a place of knowledge and passion 3. Increased lead generation - letting interested parties get to know you through a newsletter is the soft sell many appreciate in the Age of Marketing Overwhelm I started out with a free list management service but eventually switched to Aweber and have ne...

When it comes to advertising your website, your products or services, one of the most common methods many business owners and even freelancers neglect is Email Marketing. Yes, you heard right, email marketing. Such a scary idea isn't it?... considering that you're probably thinking, "Oh no, I'll be labeled a spammer"!  http://landlesspeasants.org Well, fear not! I, Mr Freelancer will explain the nitty gritty about email marketing the "proper" way..... of course, as a disclaimer, this "proper" way may be subject to interpretation by critique -artists and bashers of all kinds, but hear me out if you will. It's a common knowledge that spammers are the scum of the earth and should be locked up for eon's time, thus, there are several techniques in email marketing that one should adhere to so as not to fall into that category of "scum-of-the-earth". Some of these techniques I will illustrate down below. RFCs One of the bigges...

The recent downturn in the global and local financial economies has businesses searching for cost effective ways to develop and maintain quality relationships with their customers. The challenge for 2009 is for marketers to achieve cut through to maintain a competitive advantage and contribute to cost efficient profitability in tough times. Email marketing is an obvious choice for many marketers because the ROI of email marketing is second to none. This is why more marketers than ever before are using email as one of their key communications channels - not just for acquiring new customers, but also for strengthening relationships with existing customers. But with more companies sending email communications to increase cost efficiency, marketers must ensure their campaigns follow best practice to achieve cut through and not get lost. Hence. maybe now is the time to consider a review of your email marketing strategy? Is your email communications strategy achieving your business...

While your Social Media communications should continue to play a vital role in your online marketing strategy, email is still a preferred method of receiving brand information for many customers. Take these points into consideration when optimizing your email marketing campaign: 1. Segmentation Many businesses collect names and emails from customers and nothing more. That's like collecting baseball cards with no statistics. I see this all the time with online coupon companies. Promotional reps walk around cities with a clipboard or tablet taking down names and emails but don't request demographic data such as sex, age, and product preferences. It's important to create a basic demographic make-up for your database, otherwise the names and emails are nothing more than names and emails - not customers. 2. Targeting Continuing with our example of online coupon companies, without segmentation, the public is flooded with emails of special offers and discounts for items ...